I was asked to collaborate with Sveitsi Ski resort and create unique images for their advertising. A big part of Sveitsi brand, is their pink accent color, and that got me very excited. I had been expermenting with infrared photography, but wasn’t really happy with how this technique alteres the colors in the entire image. I wanted to create images that look familiar, but have something otherwordly in them. So this is what we came up with. This shoot was technically very experimental and demanding, but I was so happy to be shooting snowboarding and skiing again. Images created a very interesting and recognizable style for Sveitsi.