When creating new brand photography for Edita Prima, we wanted to visually combine the long history of former book press and the digital world the company nowadays operates in. So we dug in to their museum and created compostions of old machines and electronic devices. Then we brought those devices alive with digital projections and post production and the process was super fun. As a final touch and to bind the photos with other visuals we added colors from the new brand color palette.

Art Direction by Jari Salo, props and set design by Susanna Vento, and post production by Saila Semeri.